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The Merchant General Store

$
tripadvisor logo
8 reviews
+1 (715) 284-5700
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Photos

The Merchant General Store's Front
The Merchant General Store's Front
Inside store
Inside store
One of the candy counters
One of the candy counters
Photo by Management
Photo by Management
Photo by Management
Photo by Management
Photo by Management
Photo by Management
216 Main St
Black River Falls, WI 54615
+1 (715) 284-5700
http://pl.yext.com
Take a journey back to yesteryear in this historic general store, dating to 1912. You’ll find classic merchandise from both the past and the present, including antiques, collectibles, old time candy, glass bottled soda, hand-dipped ice cream, classic toys and much more.

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Reviews

tripadvisor logo
4.58 reviews
Photo of lindawA2888ZW
Friends shopping
8/27/2018

The General Merchant on main street Black River Falls Wi will make you think of your childhood. Old ...

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Photo of B R
Like stepping back in time
1/22/2018

When my daughter was young, no trip to our weekend playground of Black River Falls was complete with...

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Photo of GraciePitt1013
Fun and unique store
4/16/2017

I was in Black River Falls for other reasons and stopped in. It's housed in a 1912 building with man...

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United States›Wisconsin›Black River Falls›The Merchant General Store

Partial Data by Infogroup (c) 2025. All rights reserved.

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