The Chapter

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278 W San Antonio St
New Braunfels, TX 78130

The Chapter Co is a unique book-tique located in the heart of New Braunfels, TX, offering a curated selection of the latest fashion trends alongside an enticing range of romance novels. Established in 2023, this trendy destination provides a cozy atmosphere for customers to enjoy stylish outfits, captivating reads, and delicious coffee treats.

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4.511 reviews
Photo of Katie N.
Katie N.
10/24/2025

I have been wanting to come in here for a while and finally did. The place is the cutest and coziest building I've been in! If they sold murder mysteries it'd be just my niche. There is seating...

Photo of Mrittika G.
Mrittika G.
12/19/2025

Super cute bookstore/coffee shop. My brown sugar latte was great (I got it less sweet) Definitely pay for parking if you are going to street park bc we got a ticket after going in for 10 min

Photo of Kei S.
Kei S.
10/22/2025

Amazing staff. Such a cute place to hangout, read, and grab a GOOOOD coffee. Book selection is definitely a lot of romance and fantasy, but I also get that is what's popular! I would love to see...

Photo of Anna B.
Anna B.
1/3/2026

First of all I love this building. Then I love the kids area in the back, and last but most importantly the coffee. I went with my sister in law who described their lavender matcha as probably her...

Photo of Mariah W.
Mariah W.
12/11/2025

The coffee was delicious and made very well, the shop itself is so cute and cozy for the holidays, there's even upstairs you can go to it with so many different books! Love this place

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