Scarborough Research Corp is a Dallas-based company that specializes in providing consumer insights and market research solutions. With a focus on local and national consumer behavior, Scarborough captures detailed information across various categories, including leisure activities, shopping behaviors, purchasing patterns, and media consumption. Through conducting a significant number of surveys annually, Scarborough equips advertisers and media companies with the necessary tools to meet customer needs and uncover new strategic possibilities.
By offering comprehensive consumer profiles, cross-platform consumption analysis, and tailored solutions, Scarborough enables businesses to gain a better understanding of their local consumers, make informed advertising and marketing decisions, and define their competitive landscape. With a range of targeted studies and modules, Scarborough provides valuable insights into specific audiences, including Hispanic consumers and healthcare markets, while also offering customizable survey options to meet individual business needs.
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