Julie L.
11/17/2025
I love Naegelin's and have to go every time I'm in New Braunfels. My favorite is the strudel but I found the unicorn cookies irresistible and had to bring one back to Alabama for my great...
Naegelin's Bakery
$$
Closed
(372)
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129 S Seguin Ave
New Braunfels, TX 78130
The fresh cookies, pastries, pies and cakes from Naegelin's Bakery are of historic proportions and timeless quality. It's all in the preparation. The Granzin family still uses recipes developed by the Naegelin family during more than a century of experimentation to get the right ingredients. As you walk into the front door of the bakery, the sweet smell of baked foods engulfs you like a warm blanket. The glass cases are full of what seems like an almost endless array of cookies and pastries in a rainbow of colors. The bakery is still famous for their strudels that Naegelin perfected years ago. The Granzin's have added terrific sausage kolaches in addition to the menu of fruit filled kolaches. We suggest you try the popular favorite: the Lebkuche, a thick, rectangular brown cookie covered with pink frosting. Don't forget to try our apple strudel! We look forward to seeing you soon!
Also at this address
Reviews
3.5372 reviews
Nicole K.
11/18/2025
I have been buying and ordering/shipping gingerbread from Naegelins for years! They have THE BEST gingerbread I have ever had! It is the only place you should ever get your gingerbread from. Don't...
Kristen P.
11/12/2025
This is our second time to visit the cute Naegelin's Bakery. In historic downtown New Braunfels with its own parking lot which is super convenient. We love to buy the tradition Springerle cookies...
Pam B.
12/29/2025
I picked up a cherry pie today. The crust was thick, hard and had no flavor. It was difficult to cut with a fork. The cherry filling was dry and not much of it. Not sure how long ago this pie was...
Sydni M.
8/25/2025
I came here on a Wednesday morning. Only one person in line in front of me so no long wait. I got six donuts and the woman behind the counter was extremely kind. The inside is cute, no seating but...
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