The Link Group is a leading strategic insights consultancy based in Houston, TX, offering custom market research design, true partnership, and unparalleled service to power businesses. With nearly 3 decades of cross-industry experience, they provide in-depth qualitative, quantitative, and ethnographic methodologies to solve complex questions and deliver actionable insights.
Their team of expert strategists and facilitators bring an opportunity mindset to research, ensuring that every project is aligned with the business objectives. The Link Group prioritizes research integrity, ensuring privacy, compliance, data quality, and research inclusion. Through immersive storytelling and clear visualizations, they communicate research findings in a way that is easy to digest and act upon, making them a trusted thought partner for brands looking to better understand their consumers.
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