Waldbaum's

Waldbaum's, located in Patchogue, NY, is a nostalgic brand primarily serving the middle to upper middle class consumers in the Northeast, with an expanding reach along the Atlantic seaboard and into California. Targeting demographics such as Seinfeld watchers and NY Times subscribers, the brand capitalizes on its authentic New York roots to resonate with its audience.

Affiliated with ALB, which focuses on iconic brands from the past, Waldbaum's holds licenses to market a portfolio of historic consumer brands. This unique positioning provides an opportunity to diversify retail channels and enhance consumer awareness as it looks toward an exciting future in 2024.

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