Nintendo NY

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10 Rockefeller Plz
New York, NY 10020
+1 (646) 459-0800
https://www.nintendo.com

Nintendo NY, located in New York, NY, serves as a hub for gaming enthusiasts, offering the latest Nintendo Switch games, exclusive merchandise, and an engaging shopping experience. The store features exciting new releases, pre-order options, and special events to celebrate beloved franchises like Mario, The Legend of Zelda, and Animal Crossing.

In addition to a wide selection of games and gaming systems, Nintendo NY promotes community engagement through in-app events and collaborations, such as seasonal challenges in Pikmin Bloom and unique merchandise drops. The store also allows customers to explore game demos and discover digital bestsellers, making it a must-visit destination for gamers of all ages.

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Reviews

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4.0

(701)

Photo of Mari T.
Mari T.
1/14/2026

One of my favorite store located in Rockefeller Center. It has all the cool Nintendo merchandise. The prices range from reasonable to expensive, depending on your budgets. It is Nintendo after...

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Photo of Chelsea F.
Chelsea F.
1/11/2026

Totally different experiences on the two days we came here. On a Saturday-SO SO BUSY and had to wait in a line to get in. We ended up leaving after a brief look at the up and downstairs because it...

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Ruwan J.
1/10/2026

((4.5 stars)) when I am in the Rockefeller Center area, the Nintendo store is often a stop--just cause. even though I barely game...it's just a great put-together shopping experience from the...

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Caleb M.
12/29/2025

Nintendo is very nostalgic for me as the Super Nintendo was my first gaming console with more later on. Due to the holidays this store was incredibly hectic. Neither my wife or I had intentions on...

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Andrew P.
12/11/2025

I may be playing my Steam Deck a lot these days, but Nintendo NY is still so magical to me. The first floor's layout really hasn't changed much, primarily having Mushroom Kingdom everything...

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