Hukkster, 584 Broadway, New York, NY 10012, US

Alpha, based in New York, NY, offers a range of products and solutions to help businesses measure the impact of advertising on brand outcomes. Their services include Brand Lift measurement to assess advertising effectiveness on various platforms like search, web, and commerce activities. Additionally, Alpha provides access to a large US Consumer audience for market research and offers research management by a team of experts to ensure project success. Marketers benefit from Alpha's platform to gain deeper insights that go beyond traditional approaches, while researchers can conduct complex studies efficiently. The company caters to consumer brands looking to fuel growth, ad agencies aiming to enhance campaign impact, and media & publishing entities seeking to demonstrate the value of their platforms and ad inventory. Alpha's focus extends to supporting market research firms with direct access to a single-source consumer audience. Their expertise in ad effectiveness measurement, powered by a vast consumer data platform, enables brands, agencies, and media companies to make informed decisions and drive growth through cross-media insights. Generated from the website content

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