Color Factory

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251 Spring St
New York, NY 10013
Voted the #1 Immersive Art Experience in America by USA Today readers in 2024, Color Factory New York celebrates the joy of color. Guests embark on a bright and colorful journey through 12+ immersive installations that inspire joy and human connection, expand boundaries of perception, encourage play, and engage the senses in unexpected ways. Fun for all ages, each visit includes surprise giveaways, sweet treats, and complimentary digital photos. From the lobby to the gift shop and every colorful moment in between, our spaces are as inclusive as they are dynamic and celebratory. Each room is designed in partnership with an exceptional roster of local and international artists and collaborators. Jump into color with us! Please note: At least ONE person's ID must match the name on ONE ticket. If no one in your party has an ID matching the name on one ticket, you will not be allowed entry. Minors under the age of 18 will not be allowed inside without a parent or guardian.

Reviews

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4.0630 reviews
Photo of Catherine C.
Catherine C.
10/3/2025

We visit this place on a rainy day in NYC. We have a baby girl and want some distraction from the bad day and have fun in a warm location and this museum is perfect for that. They have a lot of...

Photo of Marietta C.
Marietta C.
8/27/2025

It's taken me a while to share my experience at Color Factory. I rarely like to write things in the heat of the moment and usually like to give places the benefit of the doubt. As a creative that...

Photo of Ted R.
Ted R.
6/21/2025

I planned a four day trip to NYC with my adult daughter and my 10 year old grand daughter. The grand requested going here, based on a search she did. I was skeptical, but I do have to say it was...

Photo of Bill S.
Bill S.
12/7/2025

A really fun experience for the family. Seems best for the 10 and under crowd. Fun for picture taking. The best part is the ball out at the end.

Photo of Jess L.
Jess L.
5/3/2025

I went during an NY school break with two kids under 6. My overall read is that this immersive experience was unique but would have been better with slightly older kids [who can read and who might...

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