Affinity
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Affinity LLC is a leading marketing and media research company based in New York, specializing in advertising effectiveness and audience measurement. With a suite of innovative syndicated research products, including the VISTA Service and the American Magazine Study, Affinity supports advertisers and agencies in quantifying the return on their marketing investments.
Recognized for its proven ProofReader methodology, Affinity helps clients navigate today's evolving media landscape with tailored accountability tools. By focusing on both print and digital platforms, the company provides contemporary solutions for magazine audience measurement and campaign pre-testing.
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