Riccardi

Riccardo Dallai has a quiet, fatherly demeanor. He's humble and somewhat serious, hardly traits you'd associate with someone who's spent three decades in the frothy fashion business. In fact, Dallai is one of the founding fathers of the city's fashion scene. The Florentine transplant introduced some of the top European labels to Boston, envisioned a market for designer jeans, and witnessed the evolution of Newbury Street. This season, Dallai marks the 30th anniversary of Riccardi, his legendary local fashion boutique. We asked him about his favorite designers, how he got his start, and why he may be better known in Bangkok than Beacon Hill. And Dallai Jr. Should know, as son of Boston's denim guru, Riccardo Dallai, he practically has indigo coursing through his veins. His family's shop, Riccardi- founded 30 years ago and located on the city's posh Newbury Street - can move even the most outrageous blue jeans out the door, from an $1, 800 pair of Evisu jeans to Jeremy Scott's flashy, black-and-white checkered denim for Ksubi.