Cricket Holdings, headquartered in Waltham, MA, is a leading company specializing in profitable product development and services through direct response television and retail. With over $2 billion in sales to date, Cricket has a strong leadership team with extensive experience in retail and direct response marketing, successfully launching innovative products and bringing them to market.
Since its establishment in 1990, Cricket has been a pioneer in selling products on television and expanding their distribution to brick-and-mortar retail outlets. Known for launching highly successful products such as the Faraday Flashlight and Ginsu 2000 Knife Set, Cricket continues to focus on kitchen and household items, marketing them through direct response TV ads, as well as retail, catalog, and e-commerce channels. Additionally, Cricket offers comprehensive lead generation services in the healthcare, financial, and legal industries, generating over 250,000 qualified clients for its partners.
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