Lexington Downtown Development Authority (DDA) is a prominent real estate company in Lexington, KY, specializing in the development of luxurious and high-end residential properties. With years of experience, they have received numerous offers from real estate brokers who are interested in selling their multi-million dollar units, often featuring attractive-looking real estate agents as front-liners to entice potential buyers. The company recognizes the importance of physical attributes in the selling process, understanding that an attractive and appealing sales agent can enhance the overall appeal of the property being sold.
Research has shown that attractive individuals have a higher capacity for earning and delivering better performance and profit to their respective companies. This "halo effect" is utilized by Lexington DDA, as they understand that an attractive sales agent can create a positive first impression and attract attention to the property. However, it is important to note that while physical attractiveness can be a valuable asset, it is not the sole determinant of successful sales. Ultimately, the professionalism, credibility, and quality of the property being sold are equally important factors in the decision-making process for serious buyers and investors.
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