The Strategic Account Management Association (SAMA) is a nonprofit organization based in Chicago, IL, with a global reach of over 15,000 members. Established in 1964, SAMA offers a wide range of training, professional development, and networking opportunities for strategic accounts practitioners worldwide. Their events, research, and publications provide valuable insights and best practices for organizations looking to excel in strategic account management.
SAMA's mission is to help businesses become essential to their customers by eliminating strategic account defections. They offer tailored, competency-driven training and certification programs that empower strategic and key account managers to deliver differentiated value and drive growth and profitability. With a diverse community of practitioners, SAMA provides connections and resources that enable organizations to overcome challenges and shape the future of strategic account management.
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