Color Factory

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320 W Jackson Blvd
Chicago, IL 60606
Voted the #1 Immersive Art Experience in America by USA Today readers in 2024, Color Factory Chicago celebrates the joy of color. Guests embark on a bright and colorful journey through 14+ immersive installations that inspire joy and human connection, expand boundaries of perception, encourage play, and engage the senses in unexpected ways. Fun for all ages, each visit includes surprise giveaways, sweet treats, and complimentary digital photos. From the lobby to the gift shop and every colorful moment in between, our spaces are as inclusive as they are dynamic and celebratory. Each room is designed in partnership with an exceptional roster of local and international artists and collaborators. Jump into color with us! Please note: At least ONE person's ID must match the name on ONE ticket. If no one in your party has an ID matching the name on one ticket, you will not be allowed entry. Minors under the age of 18 will not be allowed inside without a parent or guardian.

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4.5

(108)

Photo of Leah N.
Leah N.
1/11/2026

This place was so much fun for the kids. They were so happy to explore the different rooms. The laffy taffy and fortune cookie were a nice touch. The ballon room was neat.

Photo of Pa Zao L.
Pa Zao L.
1/8/2026

I really enjoyed this unique experience! In the different rooms there are small treats, various photo opportunities and interesting exhibits! They'll provide your individual QR code and you'll...

Photo of Frank L.
Frank L.
1/2/2026

The Color Factory is such a fun experience. This is located in the bottom floor of the Willis Tower (where you enter for sky deck). Color Factory is a unique kind of pop up shop experience...

Photo of Ron W.
Ron W.
9/18/2025

I love checking out art and creativity when I travel so when I ran across an online ad for the Color Factory, I had to check it out. While it's probably best for families or a fun date, I dropped...

Photo of Lily H.
Lily H.
1/3/2026

This was the best experience of my life! I went with a pal and we spent nearly 2 hours there. We loved the ball pit, pop rocks taste test, audio coloring room, and the horns. You truly can't go...

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