The Alley aims to be a premier one stop shop for bikers, punks, goths, rockers and all other alternative lifestyles. The shop has a long history in the community. It was founded over 40 years ago by owner Mark Thomas. A wide variety of unique leather jackets, footwear, t-shirts, brass jewelry, hair dye and other accessories are sold. It also provides tattoo services. Numerous artist work here and sometimes guest artist come in as well. Customers can shop online for merchandise.