Sera's Surf N' Shore

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1450 Ala Moana Blvd Ste 1074
Honolulu, HI 96814
Town & Country Surf Shop was founded in 1971. It offers a variety of long and short surfboards. The company sells products under the Mini Tanker, Nose Rider, Wicklund and Kapono categories. It provides X-5, TF-2, Lazer, RF-2, G1 Gobbler, MF-2, BG1, W2, V51 and S1 varieties of short boards. The company offers online shopping services. Its V42K features a pulled-in tail that gives the rider more control in bigger surf. The company also sells Pro Model surfboard, which has low rocker and extra tail. It serves customers in New Zealand, Australia, South Africa, Indonesia, France and the United States.

Reviews

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3.512 reviews
Photo of Nadine C.
Nadine C.
2/26/2025

Shopping at Ala Moana Center in Honolulu, Hawaii... I had heard that Sera's Surf N' Shore was going to close soon. As I passed by (on my way to Marshalls), I saw the sidewalk sign that stated...

Photo of Kehau S.
Kehau S.
1/15/2024

I haven't been to this store in about 30 years. I stopped by as I needed a sturdy backpack. The sales clerk allowed me to choose one and walk behind the counter, something not many stores allow....

Photo of Vince N.
Vince N.
10/14/2018

I've passed by Sera's numerous times but never stopped in as I was a hardcore HIC (Hawaiian Island Creations) fan back in the day. Nowadays they're a store I pass by on my way to other stores in...

Photo of Mel B.
Mel B.
5/12/2015

This store, I believe, is the same one I use to come to back in the day. And, it still looks good. Back then it would be hard to step into because there were so many people. Not true now but I...

Photo of Brent L.
Brent L.
12/3/2017

Good place to get t-shirts to bring back home for gifts. Kind of pricey and they tell you anything that is on sale is "final sale" meaning no refunds, so check out your merchandise well before...

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