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As the new era of technology is ushered in at warp speed, companies are realizing that what worked in the 70’s, 80’s, and 90’s and throughout the first 13 years of the 2000’s is being replaced on a daily if not hourly basis. Telecommunication products have evolved at such a rapid pace that it is hard to keep up with what is truly effective and not just trendy. Web presence has become a critical part of a company’s virtual status and Social Media has taken the personal world by storm and now it is filtering into the business community. If companies are going to survive the new virtual, multi-media environment they need to be focused on connecting effectively.