Located in the Spanish-style Arcade Building downtown is this fine jewelry emporium, a sister store to the original location in Old Town, San Diego. Best known as a haven for fine cut diamonds and gemstones, the La Jolla showcase is host to variety of original designs by the shop's owner, Marco Levy. As an expert in diamond and gemstone cutting and quality, great attention is given to every piece in the store. There are even selections on the gallery floor not displayed for sale, but rather as a presentation of beauty and excellence. Focus is on giving each customer a personal and meaningful experience unique to their jewelry purchase. In addition to custom designs, the store also sells fine jewelry lines such as Novell and Gelin Abaci.