Real Guitars

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15 Lafayette St
San Francisco, CA 94103

Real Guitars, established in 1986, is San Francisco's oldest guitar shop, renowned for its extensive selection of used and vintage instruments. The shop, managed by Chris Cobb and Ben Levin, has become a haven for discerning musicians, boasting an impressive clientele that includes legendary artists such as Jerry Garcia and Kurt Cobain.

With a focus on guitars, amplifiers, and unique stringed instruments, Real Guitars has built a reputation for exceptional customer service and a commitment to quality. The store also offers instrument repairs, including setups and pickup installations, catering to the needs of guitarists throughout the Bay Area.

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4.586 reviews
Joseph G.
7/30/2025

When I close my eyes and imagine the perfect guitar shop, I see Real Guitars. Dark, cramped, and smelling of vintage instruments. Converted hifi amps and weird combos, rare pedals and a workshop...

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James T.
12/16/2025

Great vintage guitars, basses and amps in a cool south of market street spot. A helpful staff too.

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Eric D.
11/8/2025

Awesome shop! Worth the drive up from the valley. Lots of vintage amps and guitars. Friendly staff

Tom K.
10/21/2025

Their online inventory is out of date. A lot of the guitars they advertise online have been sold. I suspect that they don't remove them in order to entice people to drop in. Sales could do with...

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Brendan m.
2/28/2025

Coolest guitar shop in SF. Super friendly staff, had a new pickup installed. $80 out the door. Great work, great experience!

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