Legal PPC
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Legal PPC is a specialized marketing agency focusing on optimizing Google Ads campaigns for attorneys, with over a decade of experience managing substantial monthly budgets. Their comprehensive analysis revealed widespread inefficiencies in legal PPC advertising, resulting in significant wasted budgets due to irrelevant clicks.
Through a unique experiment that analyzed ads across all 50 states, Legal PPC identified a concerning frequency of law firms serving ads for irrelevant searches, amounting to an estimated waste of over $50,000. By leveraging negative keyword strategies and AI-assisted bidding methods, they aim to help law firms minimize exposure to unnecessary spending and improve campaign effectiveness.
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