The NPD Group is a global market research company based in San Diego, CA, offering data-driven solutions and industry expertise across more than 20 industries, including retail, food, and technology. With offices in 30 cities worldwide, they provide best-in-class data, prescriptive analytics, and insights to help businesses measure, predict, and improve performance across all channels.
With a focus on data-driven growth, The NPD Group empowers companies to pinpoint growth opportunities, benchmark performance, and quantify demand for new and existing products. Their suite of products includes industry-leading point-of-sale data, consumer insights, and distributor tracking, allowing businesses to make informed decisions and boost their bottom line. Trusted by over 2,000 leading brands and retailers, The NPD Group is a reliable partner in navigating the ever-changing marketplace.
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