IN 2009, WE DECIDED RENTING A SUIT WAS LIKE LIGHTING YOUR MONEY ON FIRE. WE SAID ENOUGH'S ENOUGH. How we started Mitch Fink started with a brick-and-mortar menswear store in Phoenix, Arizona, despite everyone telling him that suits in the desert would never work. He believed there was more value in owning a suit than renting it. Over 14 years later, we have five locations and are the premier leader in dressing men for the special occasions in their lives. With that success, Mitch decided to launch The Modern Groom and bring the in-store experience online to style and fit couples nationwide.