The Media Research Center of Alaska (MRCA) is a non-profit organization dedicated to identifying and reporting on news media that violates ethical standards in Alaska. Led by Executive Director Bernie Day, the MRCA aims to educate contributors and citizens in media ethics, promoting critical thinking and evaluation of media coverage. Through its online presence, the MRCA offers a forum for discussion, an electronic newsletter, and an Action Guide to empower citizens to voice their opinions when media bias is present.
The MRCA approaches media content from a scholarly perspective, measuring it against ethical standards that journalists are expected to uphold. With a goal to improve the quality of reporting and consumer commitment, the MRCA is embraced by media publishers, reporters, and news consumers for its work. The organization is not politically aligned and does not support or oppose any political candidate or legislative matter.
Generated from the website