When agriculture dominated the South, a farmer with a bumper crop was said to be in high cotton. High Cotton Direct Marketing, based in Birmingham, Ala., takes its name from this term, which signifies success. High Cotton Direct Marketing began as a straight-mailing company helping other businesses process bulk mail. The company has evolved over the last 40 years to involve research, marketing, billing and collections as well. High Cotton mails monthly invoices for companies of all sizes from Fortune 500 to regional and local firms. It also applies its research and database expertise to help companies implement direct marketing campaigns. Some clients High Cotton represents include AOL Time Warner, Office Depot, American Express Publishing and BellSouth Advertising and Publishing.
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