Street Smart

Street Smart is a Calgary-based research agency with over 30 years of experience dedicated to helping clients understand customer decision-making and translating insights into actionable marketing strategies. They work across various industries, providing services that include brand positioning, competitive brand audits, concept testing, communications testing, and organizational culture assessments.

With a belief that effective customer research should drive informed business decisions, Street Smart emphasizes a human-centered approach that captures the emotional nuances of consumer behavior. Their commitment to delivering practical strategies has earned them praise from clients who appreciate their ability to provide clear, actionable recommendations that enhance brand presence and resonate with target audiences.

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